Holy ad campaign, Batman! With The Dark Knight imminent, releasing in just a few weeks, Warner Bros. has launched an awesome viral marketing campaign to promote the film. There are no less than seven satellite websites out there, each with unique content and all aiding in the 'suspension of disbelief' surrounding the new movie. My favorite so far is 'Gotham Cable News', which is made up like a complete network news site, complete with headlines and updated weekly for the past month or so with new episodes of 'Gotham Tonight'.
If you want to see just how extensive the illusion is that Warner Bros. is creating to support The Dark Knight, head on over to Gotham Cable News and see for yourself!
Posts
No comments:
Post a Comment